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At the Social Good Summit! pt 2

September 20, 2010

Following a small break, the second half of the summit is ready to resume.

Sharon D’Agostino, VP Worldwide Corporate Giving, Johnson & Johnson

J&J dedicated to women and eliminating intestinal worms. Low resource and middle resource countries often have cell phones.

Oren Jacob, Executive Producer “Ready, Set, Bag”

A film about the National Grocery Bagging Championship.  All money from monetized sources online go to foodbanks. Has chosen an individual food bank for each individual location that releases the film.  COLLABORATION is the success of this idea, take a film, connect it a cause, use the cause to help raise awareness for the film and the cause.

Amazing work in Seattle, breaking traditional molds to promote a film.  Funded 7,000 meals in one week. Theatrical exhibition run.

Jessica Jackley, Cofounder/CEO ProFounder & Kiva

Stories of sadness made her feel guilty, but was still giving when it was easy. Admits sometimes donations to poverty is a “transaction” to allow you to continue without feeling bad.  6 years ago she first heard of Microfinance, a new tool to help the poor, it had new stories that were of hope, not of sadness.

Interviewed $100 entrepreneurs, and was continually surprised of the great outcomes. This inspired the creation of Kiva.

Using real photos and real names and real photos are powerful illustrations.  The power of CONNECTION participate in each others’ stories. “We have a lot of the right tools right now”

Entrepreneurship = hope, Entrepreneurship = tomorrow > today

Dr. Lisa Masterson, “The Doctors” Maternal Fetal Care International

Rachel Sklar, Editor-at-Large, Mediaite

The World in a Grain of Sand – MDG, improved childbirth and infant mortality rate. “Connect to Care” – using technology to have US doctors monitoring fetal things in developing countries from their homes.

Dr. Lisa’s call to action, find an MDG that calls to you and take action.  Here they are:

  • Eradicate extreme poverty and hunger
  • Achieve universal primary education
  • Promote gender equality and empower women
  • Reduce child mortality
  • Improve maternal health
  • Combat HIV/AIDS, malaria and other diseases
  • Ensure environmental sustainability
  • Develop a Global Partnership for Development

Doc Hendley, Wine to Water

I’m interested to hear from Doc , such a great idea. The power of one person to make a difference in the 1.1 billion people who don’t have access to clean water.

“if you find something you are passionate about, no matter who you are or what you do, it will make a difference” – Doc Hendley

Bonin Bough, Global Director of Digital & Social Media, PepsiCo

Does business act responsibly? Less than 20% of Americans think so.

Companies are see the value of being a corporate citizen. Marketing 101, no longer broadcasting, but engagement, because the technology now allows us to do that.

Chris Hughes, co-founder Facebook, founder Jumo

Stopping a button short, Chris Hughes begins talking about Haiti.  $31 million raised through text messages.

People want to help

Crisis response is not a sustainable solution

Jumo want to invest in people doing stuff. How does an individual find an organization, stay in touch, and support it’s work. Relationship maps, no network for those trying to do good.

Jumo’s early model –

1. Find – Jumo finds organizations connected to your interests

2. Follow – provides a service that connects to users where they are (no need to return to Jumo)

3. Support – Only expects people to donate after they have built a relationship with the organization

Technology is just the platform, a supplement to those that do the work to create social change.

501(c)3s will be able to create Jumo pages as soon as it is launched.

Matthew Bishop, The Economist

Those who are trying to change the world, never know if what they are doing is making a difference, or if there is someone else out there, working on the same things and if they worked together, could they do more good.

New technology allows us to build in measurement, which we can now do easily.

Edward Norton, Crowdrise

With the far reaching goals of MDGs are they reachable?  Not without smart committed people working at the local level.

Realized that social media is more than the impulse to share personal narrative. Feels you can create purpose driven social media.

Crowdrise is about taking action. Designed to be easy to use and a place to view yourself as an agent of change.  Crowdrise is designed to be fun with irrelevance. After just a few minutes on Crowdrise, I found it’s humor to be slightly addictive.

Ted Turner & Pete Cashmore, Founder/CEO Mashable

“Ted Turner has literally done things that have changed the world” – Tom Kaplan, President of the Board of Directors, 92Y

Ted Turner pledged $1 billion to the United Nations Foundation.

Wall Street Journal and NY Times appeal to smarter audiences. Motioned to get rid of Nuclear Weapons, the Ayes had it, nuclear weapons are gone.

Why to the MDGs matter? Cut the rate of poverty in half over a decade. We must at least make a decent effort to cut down the incedents of poverty.  We must at least try something. First time we are in position as humanity.  Humanity must do something. Cut the military, look at Costa Rica.  “War is obsolete, you end up bombing your customers.” 1 billion people will go to bed hungry tonight.

If we only had 2 billion people in the world, everyone would be wealthy. Print itself is going to fade away, and fairly quickly.

Most pressing issue is Nuclear Weapons.  Who wants the power to push a button and wipe out life for all intensive purposes.

Pete Cashmore gives the final remarks.

Great day!

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