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At the Social Good Summit!

September 20, 2010

Blogging live from the Social Good Summit

I’m going to take a stab at my first live blog.

Adam Hirsch, kicks things off and announces Mashable’s Social Good channel.  Runs through the general thank yous and encourages everyone to check in using there favorite service.

Susan Smith Ellis, CEO of (RED) (

Not a social media expert, but understands the power and “The Network Effect” ( Believes that there will be a preminant social network for social good.  1/2 million tweets turned red, for Worldwide AIDs Day.

What is (RED), what they do, how they do it.  Only 4 years old, works to with business to drive sales.  $148 Million raised in those 48 months!  Strive to humanise HIV/AIDs, and tell stories. Check out the Lazarus effect. What does $.40 get you?

“Social media will be the engine of our success”

Created partnerships, in an effort to allow business to succeed in their business while easily doing good for others.

Ray Chambers, Special Envoy of the Secretary – General for Malaria

Millenium Development Goals, “so daunting and far reaching, can we reach them?”  Put them to the test in real time at two places in Africa. Malaria has killed over 3 billion people.

Had to raise awareness in 2006, only 21% of us citizens viewed Malaria as a threat. $80 million raised, 50 million people saw, from “Idol Gives Back”  Predicts 0 deaths due to Malaria by 2015! Due to hard work and collaboration.  Ashton Kutcher donated $100,000 to give nets to stop Malaria when he reach 1 million followers on Twitter.  Top 100 tweeters, $200 million raised, 25 million people tweeted too.  End Malaria written on the hands, simple and pwerful. Roughly 175 million people reached.

Thinks social media can make the same impact on MDG as Malaria.

Geena Davis and Soledad O’Brien

Geena Davis started an organization because the lack of female characters in the movies.  Geena, used data to prove the lack of female roles in movies.  Davis always behind female roles in the world, including sports and creating a greater female presence in the white house.  The Whitehouse Project – only 18% woman in leadership roles.

Adam Conner, Facebook – Harness the power of social media to reach MDG

MDG written before the social web existed.  Haven’t even tapped in the ability of social games, for social good. Challenge ourselves to apply the MDGs to social web.  “It can start with the click of a mouse, but it doesn’t end there”

Sherri Westin, EVP, CMO Sesame Workshop

Has an HIV positive character on Takalani Sesame, South African Sesame Street.  Helps to normalize what HIV/AIDs is and how it affects people. Also provides a great educational tool. Kami, shows the power of a sesame street character.

Judy McGrath, CEO of MTV Networks

Must engage the Millenials, to make a difference in the world. Believes that music, social politics, and government and all interconnected. 600 mil homes. Has seen the cause, result and authenticity. Elizabeth Gore asks, what do young people want – Jersey Shore or Political Change?  McGrath sidesteps.

Highlights what a “normal millenial is” social conscious, what to hlp and make a difference. Showed an interesting video. Video – “the world needs more fun”

Judy McGrath announces Girl Up! an MTV initiative for women.

Howard W. Buffett, Director of Agriculture Development, US Department of Defense

Ripping story about teh effort that a young girl spent everything to send him a few emails.

Must bring humanity back into technology, “people watch on a screen when they should see with their eyes,” we are not in a need of tools are new technology, but we are in a need to act.  Technology can not create the long term sustaining relationship.  Technology fulfills the need to get involved.  Be human.  Use tools to bring more people to the front line.  Cannot judge innovation on how it moves us forward, but looks back and inward to connect with who we are.

How can the everyday person help? HB – help those that are taking the lead and teh from line.

Carrie Jones, Harvard University – Digital Youth and the Social Good

The GoodPlay Project, digital youth and ethics.  Acting anonomously and broadcasting. Ethical faultlines – identity, Privacy, Ownership and Authorship, and Participation.

Selected findings – consequence thinking (it’s my space, I’ll do what I want, don’t tell me what to do), moral thinking (golden rule), ethical thinking was rare (thinking beyond one’s self).  Feel the internet is just for fun, the power of the internet on young people often goes unharvested.   Few adults present online with adults.

Suggests more entry points and more way to get youth involved to use it for something greater than themselves.

“Mentor young people to use social media for social good” – This is the second time I have heard this theme come up lately.  Just because young people know how to use social media, does not mean that they know how to use social media to make social change, or even how to use it in business.

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